And so the Great Euro 2016 Adventure has come to an end. It’s been a bit of a rollercoaster but I think we exceeded expectations in France.
Do you exceed your customers’ expectations ? I know it’s a bit of a cliche but we should always deliver more than we promise in business. In this way, our customers feel that they’ve got more than they expected from you and this leaves an excellent impression. Chances are, a customers whose expectations have been exceeded is very likely to be a returning – and staying – customer. To bring this train of thought to Credit Control, there’s a very good chance that these customers are more likely to pay you in full and on time. They want to ensure that you are available to them when they need you and, if they’re not paying you properly, there’s every chance that you may not want to keep supplying them.
The adventure – maybe that’s an optimistic word – that’s just beginning is how we deal with the UK’s decision to leave the EU. No matter what they say, nobody knows how this will pan out. However, in order to avoid unnecessary problems, small businesses like ours have to be flexible and be able to adapt to changing circumstances. Even if you don’t trade with the UK at all, your business is going to be affected – we just don’t know how. If there’s any area of your business that you think needs attention, now is the time. Maybe you need to be more vigilant checking out new customers ; maybe you don’t start chasing you money soon enough or maybe you’re late sending out your invoices. Improvements in any or all of these areas will result in improvement in your overall Credit Control results. And always remember – A Sale is not a Sale until the money in in YOUR Bank Account.